Even American Drivers Like Mass Transit More Than They Think - Commute - The Atlantic Cities: "In recent years, transportation experts have found that if drivers get a free taste of mass transit, many of them find they actually want a bit more. The approach has worked, albeit on a limited trial basis, in developed cities around the world: from Kyoto to Leeds to greater Copenhagen. Transit ridership in Châteauroux jumped after the mayor made the system free. Swedish commuters who rode free transit for a month found themselves more satisfied with it than they thought they'd be."
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